Felix Art Fair Founder Shifts Focus from Gallery Duties
A New Chapter: Morán's Dedicated Pursuit of Artistic Vision
Transition from Gallery Leadership to Fair Directorship
Mills Morán, a co-founder of the esteemed Morán Morán gallery, has announced his decision to withdraw from the daily management and operational aspects of the Los Angeles-based art establishment. This move signifies a pivotal moment in his career, allowing him to channel his expertise and passion into a singular venture.
Embracing the Vision of Felix Art Fair
Henceforth, Morán will dedicate his full attention to the Felix Art Fair, an event he co-established with his brother Al and collector Dean Valentine in 2018. This annual fair, celebrated for its unique setting at the Hollywood Roosevelt Hotel, has become a cornerstone of Los Angeles's art week, coinciding with Frieze Los Angeles. Having successfully orchestrated eight editions, Morán's renewed commitment promises to further elevate the fair's standing.
A Personal Evolution and Strategic Reevaluation
In a communiqué to artists and collaborators, Morán articulated that his departure from the gallery was a deeply considered, albeit challenging, choice. He expressed confidence that this transition is timely, creating an opportunity for fresh perspectives and sustained expansion within the gallery, while also allowing him to prioritize his personal well-being and relationships after two decades in the demanding art world.
Morán Morán: A Legacy of Innovation
Established initially as OHWOW in 2008 before rebranding to Morán Morán in 2018, the gallery forged a distinctive reputation for its eclectic program. It skillfully blended the works of emerging and mid-career artists with historically significant pieces, fostering an environment that embraced experimentation through performances, interactive events, and curatorial projects. The gallery proudly represented a diverse roster of artists, including renowned names such as Ryan Trecartin, SoiL Thornton, Keltie Ferris, and the estates of Dash Snow and Robert Mapplethorpe.
Empowering the Art Ecosystem Through Felix
Morán views his commitment to Felix as an avenue to provide robust support to the broader art ecosystem, particularly at a time when many smaller and mid-sized galleries are grappling with financial challenges. He articulated a shift from directly nurturing individual artists' careers to championing galleries and their sustainability, thereby indirectly benefiting a more extensive array of international artists. This strategic pivot reflects his evolving priorities and his desire to contribute to the resilience and growth of the art community on a larger scale.
Continuity and Future Prospects
Despite his change in operational involvement, Morán affirmed his continued connection to Morán Morán and his vested interest in its future. His brother, Al Morán, will continue to lead the gallery's operations, ensuring its ongoing success. Mills Morán also expressed enthusiasm for exploring new opportunities that may emerge as he dedicates himself fully to the Felix Art Fair.