Slate EV Unveils Vibrant Crayola-Themed Customization Options for Its Modular Truck
In a pioneering move, Slate, a burgeoning electric vehicle manufacturer, has launched a collaborative effort with the iconic crayon brand Crayola. This partnership introduces a spectrum of lively vehicle wraps for Slate's customizable electric truck, underscoring the company's commitment to empowering owners with diverse personalization choices.
Vibrant Personalization: Slate EV and Crayola's Colorful Collaboration
On July 9, 2026, Slate officially unveiled its groundbreaking collaboration with Crayola. Just weeks after commencing preorders for its highly anticipated Slate Truck, the company announced that creativity would be a cornerstone of the ownership experience. This initiative is spearheaded by Ben Whitla, Slate's Head of Brand and Marketing, who stated that "The Slate Truck serves as a blank canvas, explicitly crafted to allow personalization and provide individuals with the liberty to infuse their unique identity into it."
The Slate Truck, which begins at a price point of $24,950, distinguishes itself with a modular design that encourages owners to evolve their vehicle alongside their changing lifestyles. Rather than being an afterthought, personalization was integrated into the truck's fundamental design. The collaboration with Crayola introduces five distinct, licensed colors for vehicle wraps: Cerulean, Dandelion, Fern, Jersey Tomato, and Razzmatazz. This palette thoughtfully combines the nostalgic charm of the formerly retired fan-favorite Dandelion with the fresh appeal of newcomers like Fern and Jersey Tomato. Whitla highlighted that the truck’s design, featuring smaller, flat exterior panels, simplifies the wrap application process, making it more accessible and appealing to owners who wish to frequently update their vehicle's aesthetic.
The choice to partner with Crayola was a deliberate one, driven by the brand's long-standing legacy of inspiring creativity and self-expression across generations. Slate aimed to develop a vehicle that is both timeless and inviting, while also offering options that evoke nostalgia and, as Whitla aptly described, add "a layer of fun."
Unlike traditional factory paint, these innovative car wraps are not intended to be permanent. They are designed for easy updates, allowing owners to refresh their vehicle's look as their preferences or needs change. This philosophy extends beyond mere aesthetics, with Slate Chief Commercial Officer Jeremy Snyder emphasizing the company's goal to enable owners to "make a vehicle their own again and again over time."
The Slate x Crayola starter packs, available for $1,550, bundle complementary decals, a unique key fob cap, and a clip-on dashboard Slatelet. The Slatelet, reminiscent of a Jeep duck, is designed to be a collectible item that owners can swap and share within the Slate community. In addition to the initial five Crayola colors, the Slate Marketplace will offer a vast selection of over 100 wrap options, providing extensive choices for customization. Prospective owners can preorder the Slate Truck for a deposit of $300, with initial deliveries anticipated in late 2026.
This pioneering collaboration between Slate and Crayola marks a significant step in the automotive industry, blending cutting-edge electric vehicle technology with a playful, highly personalized approach. It invites consumers to engage with their vehicles not just as modes of transport, but as evolving canvases for self-expression. By offering flexible customization options from the outset, Slate is poised to redefine the ownership experience, making it more dynamic, creative, and uniquely tailored to individual tastes.