VSCO's Nationwide Billboard Opportunity for Photographers
VSCO, a popular application for editing photos and videos, has announced an exciting initiative that offers photographers across the United States an unparalleled opportunity. The program, dubbed "The Fifty," will select one photographer from each of the 50 states to have their work prominently displayed on large billboards. This venture not only provides significant visibility but also involves licensing and compensation for the chosen artists, marking a substantial step in recognizing photographic talent.
This initiative represents a significant chance for photographers to gain widespread recognition. The selected images will be featured on massive billboards, measuring 48 feet wide and 14 feet tall, transforming everyday landscapes into temporary art galleries. VSCO emphasizes that this program is a celebration of local talent, aiming to prove that impactful art can originate and thrive anywhere. The company encourages all eligible photographers to submit their best work, highlighting that this could be a pivotal moment for their careers.
The submission process is straightforward and free of charge. VSCO is particularly interested in compelling and visually striking photographs that narrate a story, inviting viewers to pause and consider new perspectives. Beyond the billboard exhibition, selected photographers will also benefit from enhanced exposure through editorials, curated features, and additional licensing opportunities, all designed to further their professional growth and public recognition. This comprehensive support system underscores VSCO's commitment to nurturing photographic talent.
To participate, photographers must upload their images to the VSCO app, utilizing the hashtag #TheFifty along with a specific hashtag for their home state, such as #TEXAS or #OHIO. Entrants are also advised to include a brief description of their work and update their VSCO profiles to indicate their state of residence. While the submission of 3 to 5 images is recommended, especially for cohesive series, photographers whose work includes identifiable individuals must ensure model releases are available. This opportunity is exclusively available to U.S. residents aged 18 and above, with VSCO hinting at future international opportunities.
The deadline for submissions is set for September 10, 2026. VSCO’s Curation Team will meticulously review each entry, and successful photographers will be informed on an ongoing basis. Additionally, announcements regarding the selected artists will be made public on the official VSCO blog, ensuring broad awareness of the chosen talents. This program is a testament to VSCO's dedication to supporting the photographic community and bringing diverse artistic expressions to a broader audience.
Ultimately, VSCO’s "The Fifty" initiative transcends a mere competition; it is a powerful platform designed to empower photographers and elevate their craft. By transforming public spaces into grand exhibition venues, VSCO is not only offering immense exposure but also fostering a sense of community and recognition for artists nationwide. This unique endeavor seeks to inspire and showcase the diverse visual narratives that define American photography.